About Us

welcome to fresh

fresh | adj. | new to one's experience; unusual or different; fairly strong and often cool; looking youthful and healthy; latest, most recent; exciting

Fresh opened in 2009 as a small boutique salon in Southside Village in Sarasota. From its inception, owners Dan, Ashley and Bethany (father and daughters) knew it would be an ever evolving concept. As Fresh grew it became clear that our guests were looking for more than a just a hair salon, and so came the expansion to a destination for beauty in the heart of Downtown Sarasota in 2012.

In keeping with the tradition of the ever changing fashion and beauty industries and staying true to our name, the Fresh team decided to enter 2018 with a new look and a new attitude. We’re a little bit brighter, a little less conventional and, we think, a lot more fierce! The one thing that never changes however, is our commitment to luxurious service in a comfortable environment. We invite our guests to feel pampered and relaxed at every visit and we always appreciate you choosing to be a part of our Fresh family.

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salon and spa talent

fresh salon and spa was named a L'Oréal Professionnel Top 100 Salons from 2017-2022

At Fresh, we hire exceptional people and develop their talent through a unique structured training program that ensures when you sit in a chair with a Fresh stylist, your hair is being cut, colored or styled by the best of the best. Our nail and spa technicians are well trained and knowledgeable, and will guarantee you will leave your spa appointment with beautiful results and fully rejuvenated.

fresh team

  • Taylor

    Taylor

    Stylist/Colorist
  • Tammy

    Tammy

    Stylist/Colorist
  • Svetlana

    Svetlana

    Stylist/Colorist
  • Selby

    Selby

    Associate Stylist
  • Sarah

    Sarah

    Associate Stylist
  • Presley

    Presley

    Guest Coordinator Assistant Manager
  • Megan

    Megan

    Stylist/Colorist
  • Marie

    Marie

  • Lupita

    Lupita

    Stylist/Colorist
  • Lindsey

    Lindsey

    Stylist/Colorist
  • Kenna

    Kenna

    Stylist/Colorist
  • Kenia

    Kenia

    Associate Stylist
  • Karen

    Karen

    Salon & Spa Director
  • Kaitlin

    Kaitlin

    Associate Stylist
  • John

    John

    Stylist/Colorist
  • Jodie

    Jodie

    Stylist/Colorist
  • Jenny

    Jenny

    Nail Technician
  • Frankie

    Frankie

    Backhouse
  • Fabienne

    Fabienne

    Guest Coordinator
  • Darien

    Darien

    Assistant Manager
  • Dana

    Dana

    Stylist/Colorist
  • Cayla

    Cayla

    Nail Technician
  • Cat

    Cat

    Stylist/Colorist
  • Cassie

    Cassie

    Guest Coordinator
  • B

    B

    Associate Stylist
  • Asia

    Asia

    Stylist/Colorist

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