welcome to fresh
Fresh opened in 2009 as a small boutique salon in Southside Village in Sarasota. From its inception, owners Dan, Ashley and Bethany (father and daughters) knew it would be an ever evolving concept. As Fresh grew it became clear that our guests were looking for more than a just a hair salon, and so came the expansion to a destination for beauty in the heart of Downtown Sarasota in 2012.
In keeping with the tradition of the ever changing fashion and beauty industries and staying true to our name, the Fresh team decided to enter 2018 with a new look and a new attitude. We’re a little bit brighter, a little less conventional and, we think, a lot more fierce! The one thing that never changes however, is our commitment to luxurious service in a comfortable environment. We invite our guests to feel pampered and relaxed at every visit and we always appreciate you choosing to be a part of our Fresh family.
salon and spa talent
At Fresh, we hire exceptional people and develop their talent through a unique structured training program that ensures when you sit in a chair with a Fresh stylist, your hair is being cut, colored or styled by the best of the best. Our nail and spa technicians are well trained and knowledgeable, and will guarantee you will leave your spa appointment with beautiful results and fully rejuvenated.


fresh team
Jodie Barr
Associate StylistSvetlana Zubkova
Stylist/ColoristKaren Strand
Salon and Spa DirectorLindsey Allram
Stylist/ColoristTammy Gamso
Stylist/Colorist/Bridal Coordinating DirectorJuliana Dias
Stylist/ColoristMaddie Mayes
Stylist/ColoristCat McDonnell
Stylist/ColoristShana Vandecasteele
Stylist/ColoristSelby Gould
Associate StylistTess Keeling
Stylist/ColoristTaylor Brewster
Stylist/ColoristMike Grunzweig
Stylist/Colorist/Guest Services CoordinatorKim Sullivan
Guest Services /Employee of the YearGuadalupe Garcia-Cendejas
Associate StylistDarien Brown
Assistant ManagerBrooke Hubik
Stylist/ColoristJenny Clougherty
Nail SpecialistAsia Bebber
Stylist/ColoristMegan Straight
Stylist/ColoristElena Goff
Guest Experience CoordinatorAlicia Grasso
Guest ServicesJensen Bates
Associate StylistKatie Short
Stylist/ColoristKenna Stephan
Stylist/ColoristOlya Gristak
EstheticianJason Seiler
Stylist/ColoristVictoria Carlson
Stylist/ColoristAdri Muniz
Guest Services Coordinator/Tech