About Us

welcome to fresh

fresh | adj. | new to one's experience; unusual or different; fairly strong and often cool; looking youthful and healthy; latest, most recent; exciting

Fresh opened in 2009 as a small boutique salon in Southside Village in Sarasota. From its inception, owners Dan, Ashley and Bethany (father and daughters) knew it would be an ever evolving concept. As Fresh grew it became clear that our guests were looking for more than a just a hair salon, and so came the expansion to a destination for beauty in the heart of Downtown Sarasota in 2012.

In keeping with the tradition of the ever changing fashion and beauty industries and staying true to our name, the Fresh team decided to enter 2018 with a new look and a new attitude. We’re a little bit brighter, a little less conventional and, we think, a lot more fierce! The one thing that never changes however, is our commitment to luxurious service in a comfortable environment. We invite our guests to feel pampered and relaxed at every visit and we always appreciate you choosing to be a part of our Fresh family.

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salon and spa talent

fresh salon and spa was named a L'Oréal Professionnel Top 100 Salon for 2017

At Fresh, we hire exceptional people and develop their talent through a unique structured training program that ensures when you sit in a chair with a Fresh stylist, your hair is being cut, colored or styled by the best of the best. Our nail and spa technicians are well trained and knowledgeable, and will guarantee you will leave your spa appointment with beautiful results and fully rejuvenated.

fresh team

  • Alicia Grasso

    Alicia Grasso

    Guest Services
  • Asia Bebber

    Asia Bebber

    Stylist/Colorist
  • Brooke Hubik

    Brooke Hubik

    Associate Stylist
  • Cat McDonnell

    Cat McDonnell

    Stylist/Colorist
  • Darien Brown

    Darien Brown

    Guest Experience Manager
  • Deanna Gerhardt

    Deanna Gerhardt

    Esthetician
  • Elena Cantor

    Guest Experience Coordinator
  • Erica Audra

    Erica Audra

    Stylist/Colorist
  • Guadalupe Garcia-Cendejas

    Guadalupe Garcia-Cendejas

    Associate Stylist
  • Jason Seiler

    Jason Seiler

    Associate Stylist
  • Jenny Clougherty

    Jenny Clougherty

    Nail Specialist
  • Juliana Dias

    Juliana Dias

    Stylist/Colorist
  • Karen Strand

    Karen Strand

    Salon and Spa Director
  • Katie Short

    Katie Short

    Stylist/Colorist
  • Kenna Stephan

    Kenna Stephan

    Stylist/Colorist
  • Kim Sullivan

    Kim Sullivan

    Guest Services
  • Lia Solano

    Lia Solano

    Associate Stylist
  • Lindsey Allram

    Lindsey Allram

    Stylist/Colorist
  • Lynne O’Keefe

    Lynne O’Keefe

    Makeup Artist
  • Maddie Mayes

    Maddie Mayes

    Associate Stylist
  • Megan Straight

    Megan Straight

    Stylist/Colorist
  • Mike Grunzweig

    Mike Grunzweig

    Stylist/Colorist
  • Promise Hope

    Promise Hope

    Stylist/Colorist
  • Shana Vandecasteele

    Shana Vandecasteele

    Stylist/Colorist
  • Svetlana Zubkova

    Svetlana Zubkova

    Stylist/Colorist
  • Tammy Gamso

    Tammy Gamso

    Stylist/Colorist/Bridal Coordinating Director
  • Taylor Brewster

    Taylor Brewster

    Stylist/Colorist
  • Tess Keeling

    Tess Keeling

    Associate Stylist
  • Victoria Carlson

    Victoria Carlson

    Associate Stylist

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