About Us

welcome to fresh

fresh | adj. | new to one's experience; unusual or different; fairly strong and often cool; looking youthful and healthy; latest, most recent; exciting

Fresh opened in 2009 as a small boutique salon in Southside Village in Sarasota. From its inception, owners Dan, Ashley and Bethany (father and daughters) knew it would be an ever evolving concept. As Fresh grew it became clear that our guests were looking for more than a just a hair salon, and so came the expansion to a destination for beauty in the heart of Downtown Sarasota in 2012.

In keeping with the tradition of the ever changing fashion and beauty industries and staying true to our name, the Fresh team decided to enter 2018 with a new look and a new attitude. We’re a little bit brighter, a little less conventional and, we think, a lot more fierce! The one thing that never changes however, is our commitment to luxurious service in a comfortable environment. We invite our guests to feel pampered and relaxed at every visit and we always appreciate you choosing to be a part of our Fresh family.

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Nail Stations

salon talent

fresh salon and spa was named a L'Oréal Professionnel Top 100 Salons from 2017-2022
At Fresh, we hire exceptional people and develop their talent through a unique structured training program that ensures when you sit in a chair with a Fresh stylist, your hair is being cut, colored or styled by the best of the best. Our nail technicians are well trained and knowledgeable. You will leave your spa appointment with beautiful results, feeling fully rejuvenated.

fresh team

Fresh Salon Team

Asia

Stylist/Colorist

Fresh Salon Team

B

Associate Stylist

Fresh Salon Team

Cassie

Guest Coordinator

Fresh Salon Team

Cat

Stylist/Colorist

Fresh Salon Team

Darien

Assistant Manager

Fresh Salon Team

Kaitlin

Associate Stylist

Fresh Salon Team

Karen

Salon & Spa Director

Fresh Salon Team

Kenia

Associate Stylist

Fresh Salon Team

Kenna

Stylist/Colorist

Fresh Salon Team

Lindsey

Stylist/Colorist

Fresh Salon Team

Lupita

Stylist/Colorist

Fresh Salon Team

Marie

Concierge

Fresh Salon Team

Megan

Stylist/Colorist

Fresh Salon Team

Peyton

Associate Stylist

Fresh Salon Team

Presley

Guest Coordinator Assistant Manager

Fresh Salon Team

Selby

Associate Stylist

Fresh Salon Team

Svetlana

Stylist/Colorist

Fresh Salon Team

Tammy

Stylist/Colorist

Fresh Salon Team

Tatum

Associate Stylist

Fresh Salon Team

Taylor

Stylist/Colorist

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