About Us

welcome to fresh

fresh | adj. | new to one's experience; unusual or different; fairly strong and often cool; looking youthful and healthy; latest, most recent; exciting

Fresh opened in 2009 as a small boutique salon in Southside Village in Sarasota. From its inception, owners Dan, Ashley and Bethany (father and daughters) knew it would be an ever evolving concept. As Fresh grew it became clear that our guests were looking for more than a just a hair salon, and so came the expansion to a destination for beauty in the heart of Downtown Sarasota in 2012.

In keeping with the tradition of the ever changing fashion and beauty industries and staying true to our name, the Fresh team decided to enter 2018 with a new look and a new attitude. We’re a little bit brighter, a little less conventional and, we think, a lot more fierce! The one thing that never changes however, is our commitment to luxurious service in a comfortable environment. We invite our guests to feel pampered and relaxed at every visit and we always appreciate you choosing to be a part of our Fresh family.

Salon Chairs
Spa Rooms
Nail Stations

salon and spa talent

fresh salon and spa was named a L'Oréal Professionnel Top 100 Salons from 2017-2022

At Fresh, we hire exceptional people and develop their talent through a unique structured training program that ensures when you sit in a chair with a Fresh stylist, your hair is being cut, colored or styled by the best of the best. Our nail and spa technicians are well trained and knowledgeable, and will guarantee you will leave your spa appointment with beautiful results and fully rejuvenated.

fresh team

  • Taylor Brewster

    Taylor Brewster

  • Shana Vandecasteele

    Shana Vandecasteele

  • Selby Gould

    Selby Gould

    Associate Stylist
  • Presley


  • Megan Straight

    Megan Straight

  • Maddie Mayes

    Maddie Mayes

  • Kim Sullivan

    Kim Sullivan

    Guest Services /Employee of the Year
  • Karen Strand

    Karen Strand

    Salon and Spa Director
  • John

  • Jodie Barr

    Jodie Barr

    Associate Stylist
  • Jason Seiler

    Jason Seiler

  • Frankie


  • Fabienne


  • Aspen